You already paid for this revenue. Six figures is recoverable.
I find the leak, price it, and close it. For DTC and subscription brands doing $500K to $3M a month.
Twenty minutes, no deck. I walk your numbers and name the cohorts that are leaking.
- $1.1M+
- Flow-attributed revenue, built from zero
- 3
- Clients at a time
- 90 days
- Minimum engagement
01 The gap
You are buying customers faster than you are keeping them.
Three numbers turn up in almost every audit I run.
Finding 01
Email does less than a fifth of the work.
You are spending $50K or more a month to acquire. Email returns under 20% of revenue. The customers your ads bring in leak straight back out through broken flows and unsegmented blasts.
Share of total revenue attributed to email Where most brands landUnder 20%What the channel supports30 to 35%Finding 02
Generic reactivation converts at almost nothing.
0.07% is the number I keep finding when a brand emails its whole lapsed list at once. Segment that same list by behavior and the same offer converts at 7.46%. That gap is the entire difference between a winback program and a winback email.
Conversion rate on the same lapsed list, same offer One blast to everyone0.07%Segmented by behavior7.46%Finding 03
Half of every new cohort is gone in thirty days.
I audited a brand doing $3M a month and found month-one churn sitting at 50%, and nobody was measuring it. That is acquisition budget spent twice to stay in the same place.
Of every 100 new customers at that brand - Gone within 30 days 50
- Still there 50
02 The record
What this has returned.
Anonymized by agreement. Every figure here is verifiable on request.
$1.1M+
Built from zero for a subscription brand doing $2.6M a month. No lifecycle infrastructure existed before the engagement.
| Result | What happened |
|---|---|
| 7.46% winback conversion, up from 0.07% | The same lapsed list, the same offer. The only change was segmenting by behavior instead of blasting everyone. A 106x lift. |
| $179.6K from a single campaign | One correctly segmented send to the audience that was actually ready to buy. |
| 2.4% repeat-buyer conversion, up from 0.03% | Behavioral segmentation applied to customers who had already bought once. An 80x lift. |
| $60K to $70K a month in recoverable revenue | Identified in the first audit of a brand doing $1M a month, before a single flow was rebuilt. |
| 50% month-one churn, diagnosed | Found at a brand doing $3M a month. Half of every new cohort was gone inside thirty days, and nobody was measuring it. |
03 The architecture
Segmentation is the read. Everything after it is delivery.
Most brands mail one list. I split the lifecycle into behavioral states, then attach flows to the moments between them.
Keep scrolling
01
Prospect
On the list, never purchased
- Engaged, 0 to 30 days
- Engaged, 31 to 60 days
- Engaged, 61 to 120 days
- Dormant, 120 days plus
- Never engaged
05 segments
02
First purchase
Exactly one order
- Onboarding, days 0 to 7
- Activation, days 8 to 30
- Approaching second order
- Second order missed
04 segments
03
Repeat
Two orders or more
- Building
- Core
- High value
- Frequency declining
04 segments
04
Lapsed
Stopped buying
- Pre-lapse, churn risk
- Recently lapsed
- Deep lapsed
- Won back
- Unreachable
05 segments
Representative, not a template. The real taxonomy is built from your data, and the segment count moves with how your customers actually behave.
04 The engagement
Three engagements. Each one names its own number.
Find the leak. Price it. Close it. Nothing here is an email package.
Month 1
The Leak Audit
Where the revenue is going, and what it is worth.
- Full lifecycle audit with a dollar figure on every gap
- Behavioral read of the cohorts that are quietly lapsing
- On-site drop-off mapped against the same cohorts
- Written diagnostic, priced by cohort
Month 2
The Architecture
The segmentation the rest of the work runs on.
- Behavioral segment taxonomy, 17 to 19 segments
- Flow architecture mapped to the moments between states
- Two to three priority flows built and launched
- Instrumentation so every segment reports its own number
Month 3 onward
The Return
Flows, campaigns, on-site changes, and the monthly read on them.
- Complete flow infrastructure, four to six flows live
- Eight to ten campaigns a month, fully managed
- On-site changes tested against the segments that matter
- Monthly performance read with revenue attribution
- Fee
- $3,000per month
- Minimum
- 3 months
- Capacity
- 3 clientsat a time
The guarantee
If The Leak Audit does not find at least $30,000 a year you can recover, month one is free.
How this starts
- 01
Run the diagnostic
Five questions, below. You get a retention score and a priced estimate of the gap, in your browser, with nothing to sign up for.
- 02
Book twenty minutes
I read the score back to you, ask what the calculator cannot, and name the cohorts that are leaking. With dollar figures.
- 03
I build the system
The Architecture, then The Return. Segmentation, flows, on-site changes, and a monthly read on what each one produced.
05 The diagnostic
What is the gap costing you?
Five questions. You get a retention score and a conservative estimate of what you are leaving behind each year. Nothing to fill in, nothing to unsubscribe from.
Total, across every channel.
What your ESP reports as email-attributed, flows and campaigns together.
Sequences actually sending right now, not ones built and paused.
Share of customers who stop buying or cancel each month.
Active, mailable profiles.
06 Who you hire
I am Milton.
I run retention and CRO for brands doing $500K to $3M a month across telehealth, DTC ecommerce, and education. I build behavioral segmentation architectures of 17 to 19 segments, diagnose the six-figure gaps sitting inside them, and ship the flows and on-site changes that close them. More than $1.1M in flow-attributed revenue, built from zero.
AI handles the scale of the reading, which is the only reason a one-person practice can audit a few hundred thousand profiles properly. It does not make the calls. I take three clients at a time, which is the honest limit on doing this well.
You get me, not a team.
07 Questions
What platforms do you work with?
Klaviyo, Customer.io, Omnisend, Bask, and most major email and SMS platforms. If yours is not on that list, ask. I have probably used it.
Why a three-month minimum?
Retention systems need 60 to 90 days to produce attribution data worth reading. A one-month engagement gives us enough time to build but not enough to optimize, which means you never see the number the work is actually worth.
How much of my time does this take?
Platform access, brand assets, and one 30-minute call a month. I handle the rest.
What if I already have flows and campaigns running?
Most brands I work with do. The audit usually shows those flows are underperforming or missing the segments that matter. I optimize what is working and rebuild what is not.
Where does AI come into it?
It scales the reading, it does not replace it. A behavioral audit across a few hundred thousand profiles used to take weeks of manual cohort work. AI makes that fast enough to be worth buying. The strategy, the segment design, and the calls stay senior, and they stay mine.
Can you guarantee results?
I guarantee I will find at least $30,000 a year in recoverable retention revenue in your first audit, or month one is free. Past that, the record above is the argument.
Do you only work with telehealth brands?
No. DTC ecommerce, subscription, supplements, skincare, and education marketplaces are all in range. The method is a behavioral read of your data, and that carries across verticals.
Senior retention, three clients at a time
If one of them should be you, twenty minutes is where it starts.